About
Strategy first. Creativity second.
I'm a digital marketing specialist and certified virtual assistant with a background in tech and operations. That foundation gives me something most creatives don't have: structured analytical thinking. I research before I plan, and I plan before I create.
My work spans the full marketing cycle — from competitor research and content strategy to execution, performance tracking, and data-driven iteration. I recently completed an internship at Study First as a Content Writer, producing and analysing Instagram content for an education audience.
I work with both Indonesian and English-speaking clients, bringing the same reliability and attention to detail to every project — whether it's a full campaign strategy or day-to-day VA support.
What sets me apart
Services
What I can do for you
Digital Marketing Strategy
- Audience & competitor research
- Content pillars & brand messaging
- Monthly campaign & content planning
- KPI setting & performance tracking
- Keyword research & SEO (Ahrefs)
Content & Social Media
- Caption & copywriting (EN / ID)
- Reel scripting & storyboarding
- Scheduling & community management
- Post & story design (Canva)
- Visual direction & brand consistency
Virtual Assistant
- Admin & operations support
- Research & data organisation
- Scheduling & inbox management
- Performance reporting
- General business support (EN / ID)