Portfolio · Digital Marketing & Virtual Assistant

Dyana

Digital Marketing Specialist  ·  Content Writer  ·  Certified VA

Helping brands grow with strategy, not guesswork.

dyanalie.va@gmail.com @dyana.va LinkedIn

Strategy first. Creativity second.

I'm a digital marketing specialist and certified virtual assistant with a background in tech and operations. That foundation gives me something most creatives don't have: structured analytical thinking. I research before I plan, and I plan before I create.

My work spans the full marketing cycle — from competitor research and content strategy to execution, performance tracking, and data-driven iteration. I recently completed an internship at Study First as a Content Writer, producing and analysing Instagram content for an education audience.

I work with both Indonesian and English-speaking clients, bringing the same reliability and attention to detail to every project — whether it's a full campaign strategy or day-to-day VA support.

What sets me apart

I think strategically before creating — research and planning always come first.
I track performance consistently and use data to improve, not just report.
As a certified VA, I offer strategy and execution in one — no need to coordinate between multiple freelancers.
I communicate clearly, deliver on time, and work well remotely in both EN and ID.

What I can do for you

01

Digital Marketing Strategy

  • Audience & competitor research
  • Content pillars & brand messaging
  • Monthly campaign & content planning
  • KPI setting & performance tracking
  • Keyword research & SEO (Ahrefs)
02

Content & Social Media

  • Caption & copywriting (EN / ID)
  • Reel scripting & storyboarding
  • Scheduling & community management
  • Post & story design (Canva)
  • Visual direction & brand consistency
03

Virtual Assistant

  • Admin & operations support
  • Research & data organisation
  • Scheduling & inbox management
  • Performance reporting
  • General business support (EN / ID)
+318%
Instagram Reach Growth
Honokabe · Sep → Nov 2025 · Organic
3.4×
Ad Impressions vs Target
Honokabe · 85K on 25K target · IDR 400K budget
+384%
TikTok Views Growth
Honokabe · Sep → Nov 2025 · Organic
6,913
Top Post Views
Study First · 319 saves · 249 shares

Where I've worked

Study First

Feb – Apr 2026

Content Writer · Digital Marketing Intern

Wrote and produced Instagram content for an education brand focused on scholarships and English proficiency — covering carousels, Reels, and educational posts. Tracked weekly performance to identify which content types drove the strongest engagement, saves, and lead conversions, using those insights to inform ongoing content direction.

Top Content #16,913 views · 319 saves · 249 shares
Top Content #15,420 views · 173 saves · 213 shares
Hook Writing Carousel Scripting Reel Scripting Content Strategy Performance Tracking Weekly Reporting

Honokabe Grill & Suki

Oct – Nov 2025

Digital Marketing

Managed the full digital marketing function for a local F&B brand across Instagram and TikTok — from strategic direction and content planning through to Meta Ads management, KOL coordination, and performance reporting. Organic growth was driven by content strategy; paid results significantly exceeded all targets on a lean budget of IDR 400,000.

IG Reach2,310 → 9,679 (+318.9%)
IG Views34K → 72K (+113%)
IG Engagement Rate2.35% → 16.12%
TikTok Views6,394 → 31,000 (+384.8%)
Ad Impressions85,341 vs 25,000 target
Ad CPMRp3,648 vs Rp16,000 target
Ad Clicks961 vs 375 target

October's spike was driven by a voucher campaign and KOL activation. Comparing September vs November on organic content alone, reach still grew +318.9% — reflecting the strength of the underlying content strategy independent of paid support.

Competitor Research Brand Direction Content Planning Meta Ads Management KOL Coordination Community Management Performance Reporting

Villa Alcheringa

Oct 2025

Digital Marketing

Built the full digital marketing foundation for a hospitality brand from scratch — conducting competitor benchmarking, mapping the customer journey, structuring a campaign narrative, and setting the KPI and metrics framework for ongoing measurement.

Competitor Benchmarking Brand Direction Customer Journey Mapping Campaign Strategy KPI Framework

Selected work

Tempat Belajar

Jul – Sep 2025 · Certified

Developed the content strategy and creative execution for an education brand's Instagram presence — building themed content pillars, scripting Reels, and conducting SEO and trend research to guide ongoing content direction. Completed with a certificate of project achievement.

Content Calendar Weekly themes & formats planned for IG
Copywriting & Storyboard Reel concepts, scripts & visual flow
SEO Keyword Research High-intent keywords via Ahrefs
Trend Analysis Google Trends data used to guide decisions

Formal training & credentials

Digital Marketing Accelerator Bootcamp
Tempat Belajar
Jul – Dec 2025 · 16 weeks · Batch #21
Comprehensive 16-week program covering social media marketing, SEO, copywriting, digital advertising (Meta, TikTok, Google), campaign marketing, e-commerce, CRM, and AI for digital marketing. Final project involved building a real brand strategy.
Final Grade: A (Excellent)
Virtual Assistant Online Training
SGB VA Course · Tatiana Gromenko
Nov 2024 – Jan 2025 · Singapore
Professional VA training covering administrative support, remote operations, client communication, scheduling, research, and general business support. Awarded both Participation and Completion certificates.
Certificate of Completion · Jan 2025

Tools I work with

Design & Editing

  • Canva
  • Adobe Photoshop

SEO

  • Ahrefs
  • Google Trends
  • Google Search Console

Research & Analytics

  • Meta Insights
  • Google Analytics
  • Google Sheets
  • Google Docs

Ads & Social

  • Meta Ads Manager
  • TikTok Ads
  • Instagram
  • TikTok

Let's grow your brand together.

Open to new projects, freelance work, and collaborations.

Get in touch